Posted on 25-06-2008
Google to Introduce New Ad-Planning Tool
Filed Under (General News, Sci/Tech) by wormdah

Google to Introduce New Ad-Planning Tool, has been keep this new tool under raps and is not commenting on the great new AdPlanner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. It then uses that data to help agencies determine where to place ads.

If a Ad buyer has been successful with ads that ran on About.com, for example, AdPlanner might be able to easily find and identify other sites where that ad buyer will find similar success because they attract a similar audience, the person said. AdPlanner is expected to be offered for free.

This great new tool will be a great help for those using google adwords in my opinion. Google is always coming up with some great new thing.. now if it good as they say it is we will be happy

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Comments

Malayalam Blogging on 25 June, 2008 at 1:18 am #

That’s a good tool … for Adwords people right ?


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